This Weeks topic revolves around attaining an income within the creative industry, with the lecture covering the many ways a creative professional can seek to make a living. In class we have covered these options briefly, but delved into crowd funding in particular.
Crowd funding has been the main factor in many independent and ambitious projects becoming reality. Basically this works on the premise of a consumer acting as patron. Legally the money paid is not considered donation but in practical terms acts as “pre-sales”. It should be noted that essentially consumers have bought a product or service before it has been released.
The positives and negatives were highlighted with a group exercise which required a basic idea and plan which could then be used on a crowd funding project.
I find the idea of crowd funding appealing in one sense, as it seems that creatives are encouraged to dream big with projects as there is opportunity to bring things to life with the financial support of fans. A very important point however, which would make me slightly anxious, is the pressure of a creative to deliver a high quality product as money has already been invested. This responsibility is to fans, without the buffer of an employer. Any problems or setbacks could be a burden when trying to deliver on the promise made.
Despite the possible negatives, I feel it is still undeniable that crowdfunding is a valuable asset to creative professionals, as well as audiences and consumers. It is also a very interesting translation of the old idea of an artist or craftsman working for a patron.
Browsing a list of independent video game releases I have discovered that the creators of the retro platformer game Shovel Knight (one of my recent favourites) utilised the crowd funding site kickstarter (Kickstarter, 2016) in their quest to get their project made. Shovel Knight is a game which drips with the personality of its creators, and I can imagine this may not be the case if a larger company with a deeper pocket was to bring the game into existence instead. This has highlighted one of the biggest positives to crowdfunding.
Overall I am glad to know more about the various ways in which I can make a living when i graduate from studying animation. I also find myself intrigued by crowdfunding, and plan to investigate further.
Yacht club games. (2016). Retrieved June 8, 2016, from http://yachtclubgames.com/shovel-knight/
Retrieved June 8, 2016, from https://www.kickstarter.com/